I have written a post on the Leeds Beckett website about a new project I am leading which is analysing vegan activist discourse on image and video-based social media. The first section is below and you can click through for the rest.

Dr Chris Till, Dr Jess Drakett, and Dr Joseph Ibrahim have won a British Academy Leverhulme funded grant to conduct a new research project called “Beyond Meat & Memes”. This project investigates what kinds of strategies and tactics are being used to spread messages and recruit people to the vegan cause. Specifically, they are investigating how the increasingly dominant video and image-based media of platforms such as TikTok and Instagram are used.

Read more here…